What is
Amboras?
Amboras is one place to build your storefront, run the business behind it, and work with an AI assistant that understands both.

One system for the whole store
Most ecommerce stores become a pile of apps. Amboras keeps the storefront, backend, and assistant in one system.
Products, orders, customers, payments, email, domains, and the experience customers see all share one source of truth. That means fewer handoffs and a Business Assistant that can work with the actual store.
An assistant inside the business
The Business Assistant is part of the admin. It works from the context of the page you are on and can help make changes, not only explain them.
Tell Amboras what you are selling, what you already have, or what you want to change. The work stays visible in the same place where you run the store.
Instead of moving between a separate AI tool and your store, you work with an assistant connected to the same products, customers, orders, and storefront you do.
What is included
One account, one admin, and one connected store system. Here are the parts you work with day to day.
- Business Assistant
- Works across the admin and the store.
- Storefront
- Designed, edited, and published in Amboras.
- Products and inventory
- Variants, stock, collections, and catalog.
- Orders and customers
- The operational record of the business.
- Payments
- More than 125 payment methods available.
- Transactional and marketing messages from your domain.
- Domain and hosting
- SSL, DNS, CDN, storefront, and backend.
From an idea to a live store
You can begin with an idea, an existing brand, or a store you are moving. The same system stays with you after launch.
- Describe the outcome.Tell Amboras what you are selling and what you want to build or change.
- Review the work.See the storefront and the business data before anything goes live.
- Publish and keep operating.Connect your domain, publish the storefront, and manage the business from the same admin.
A few common questions
Is Amboras a website builder?
It includes the storefront builder, but it also runs the commerce backend behind it: products, inventory, orders, customers, payments, email, hosting, and domains.
What makes it AI-native?
The Business Assistant is part of the admin rather than a separate chatbot. It works with the store context available on each page and helps users operate and change the business.
Can I move an existing store?
Yes. Amboras supports migration workflows for existing products, customers, orders, and storefront content. The exact path depends on the platform you are moving from.
Do I need separate hosting or a domain provider?
Amboras hosts the storefront and backend. You can connect a custom domain from the admin, with SSL and delivery infrastructure configured as part of the setup.
Take a closer look
Explore the plans and what they include, or start with the store you want to build.